Home care resources

From AI innovation in home care, to back-office operations and marketing, stay ahead of the curve with Sage's home care agency resources.

Home Care Marketing

An adult daughter at a kitchen table, laptop open to a home care website, worried but hopeful as she talks on the phone with a compassionate home care agency owner, soft natural light, subtle medical and home items in the background. Shot on Fujifilm X-T4, aspect ratio 3:2

Apr 13, 2026

What Home Care Families Actually Search For Online (And How to Show Up)

Jon Levinson

CEO & Co-Founder, Sage

A home care coordinator, a woman in her 50s, sitting at a laptop reviewing a draft email on screen. She holds a pen and looks thoughtful but relaxed, as if checking work rather than creating it from scratch. A printed care plan sits beside the keyboard. Bright, professional office environment with soft natural light. Shot on Fujifilm X-T4, aspect ratio 3:2.

Mar 19, 2026

Home Care Marketing on a Budget: 7 Free and Low-Cost Strategies That Actually Work

Sage Care Editorial

Content & Communications Team

A diverse professional team in a modern office, gathered around a conference table while a woman points to a large digital dashboard displaying client profiles and data analytics.

Feb 25, 2026

Why Small Home Care Agencies Are Replacing Spreadsheets With AI Powered Intake Tools

Sage Care Editorial

Content & Communications Team

A warm, professional moment inside a hospital corridor: a home care agency coordinator in business casual attire shaking hands with a hospital discharge planner in scrubs, both smiling, with a clipboard and patient folder visible. Natural window light, soft clinical environment in the background, shallow depth of field. Shot on Fujifilm X-T4, aspect ratio 3:2.

Apr 6, 2026

How to Turn Referral Relationships Into a Steady Client Pipeline

Jon Levinson

CEO & Co-Founder, Sage

A home care agency owner in her early 40s sitting at a tidy desk in a small office, reviewing her phone with a warm, focused expression. A laptop is open nearby showing a map and business listing interface. Natural window light fills the room. A few family photos and a small plant are visible in the background, suggesting a personal, community-rooted business. Shot on Fujifilm X-T4, aspect ratio 3:2.

Mar 13, 2026

Why Your Google Business Profile Is Your Most Valuable Marketing Asset in 2026

Jon Levinson

CEO & Co-Founder, Sage

Home care agency owner reviewing intake notes on a laptop while caregiver supports an older adult in a bright living room.

Feb 24, 2026

How to Measure What’s Really Working in Your Home Care Marketing

Sage Care Editorial

Content & Communications Team

A middle aged woman in her early 50s sitting on a living room sofa, holding a smartphone to her ear while looking at a laptop open to a home care agency website on the coffee table. She looks slightly anxious but relieved, as if finally reaching out for help. In the blurred background, her elderly mother rests on a recliner with a blanket. Soft warm lighting, calm and reassuring mood. Shot on Fujifilm X-T4, aspect ratio 3:2.

Mar 26, 2026

How to Turn More Website Visitors Into Home Care Clients

Sage Care Editorial

Content & Communications Team

Family and care professional reviewing papwerwork at a kitchen table

Mar 12, 2026

What Families Actually Want When They Call a Home Care Agency for the First Time

Sage Care Editorial

Content & Communications Team

A home care agency owner in her 40s speaking on the phone in a calm, bright office while reviewing a family intake form on her laptop, looking focused and reassuring, symbolizing building trust with families before the first visit.

Feb 20, 2026

5 Simple Ways to Build Trust With Families Before the First Visit

Sage Care Editorial

Content & Communications Team

Apr 13, 2026

What Home Care Families Actually Search For Online (And How to Show Up)

Jon Levinson

CEO & Co-Founder, Sage

Apr 6, 2026

How to Turn Referral Relationships Into a Steady Client Pipeline

Jon Levinson

CEO & Co-Founder, Sage

Mar 26, 2026

How to Turn More Website Visitors Into Home Care Clients

Sage Care Editorial

Content & Communications Team

Mar 19, 2026

Home Care Marketing on a Budget: 7 Free and Low-Cost Strategies That Actually Work

Sage Care Editorial

Content & Communications Team

Mar 13, 2026

Why Your Google Business Profile Is Your Most Valuable Marketing Asset in 2026

Jon Levinson

CEO & Co-Founder, Sage

Mar 12, 2026

What Families Actually Want When They Call a Home Care Agency for the First Time

Sage Care Editorial

Content & Communications Team

Feb 25, 2026

Why Small Home Care Agencies Are Replacing Spreadsheets With AI Powered Intake Tools

Sage Care Editorial

Content & Communications Team

Feb 24, 2026

How to Measure What’s Really Working in Your Home Care Marketing

Sage Care Editorial

Content & Communications Team

Feb 20, 2026

5 Simple Ways to Build Trust With Families Before the First Visit

Sage Care Editorial

Content & Communications Team

Home Care Technology

Daytime photo of a small home care agency office, owner and coordinator sitting at a shared desk, both looking at a laptop showing a client intake screen, coffee mugs and notepads on the table, natural window light, candid documentary style, 3:2.

Apr 14, 2026

Why HIPAA-Compliant Software Matters More Than Ever for Home Care Agencies

Sage Care Editorial

Content & Communications Team

Apr 14, 2026

Why HIPAA-Compliant Software Matters More Than Ever for Home Care Agencies

Sage Care Editorial

Content & Communications Team

Apr 14, 2026

Why HIPAA-Compliant Software Matters More Than Ever for Home Care Agencies

Sage Care Editorial

Content & Communications Team

A small home care agency office with one owner operator and one coordinator reviewing client intake notes on a laptop and smartphone, while a caregiver heads out the door to visit a client, warm natural light, modern but modest workspace, diverse team, subtle healthcare details in the background. Shot on Fujifilm X T4, aspect ratio 3:2

Apr 10, 2026

Home Care Agency Software: A Side by Side Guide for Small Operators

Sage Care Editorial

Content & Communications Team

Apr 10, 2026

Home Care Agency Software: A Side by Side Guide for Small Operators

Sage Care Editorial

Content & Communications Team

Apr 10, 2026

Home Care Agency Software: A Side by Side Guide for Small Operators

Sage Care Editorial

Content & Communications Team

A home care agency coordinator seated at a bright, organized desk reviewing documents on a tablet, with a warm and attentive expression. A senior client and adult family member are visible in soft focus in the background, suggesting a recent home visit. Natural afternoon light through a window, clean and professional environment. Shot on Fujifilm X-T4, aspect ratio 3:2.

Apr 7, 2026

How AI Is Reshaping Home Care Operations Without Replacing the Human Touch

Sage Care Editorial

Content & Communications Team

Apr 7, 2026

How AI Is Reshaping Home Care Operations Without Replacing the Human Touch

Sage Care Editorial

Content & Communications Team

Apr 7, 2026

How AI Is Reshaping Home Care Operations Without Replacing the Human Touch

Sage Care Editorial

Content & Communications Team

A realistic photo of a home care agency owner sitting at a clean desk, reviewing software on a laptop screen. A notebook with handwritten comparison notes sits beside the laptop. Warm natural light from a nearby window. The setting feels like a small professional home office. Shot on Fujifilm X-T4, aspect ratio 3:2.

Apr 3, 2026

Non-Medical Home Care Software: What to Look For and How to Compare

Sage Care Editorial

Content & Communications Team

Apr 3, 2026

Non-Medical Home Care Software: What to Look For and How to Compare

Sage Care Editorial

Content & Communications Team

Apr 3, 2026

Non-Medical Home Care Software: What to Look For and How to Compare

Sage Care Editorial

Content & Communications Team

Owner of a small home care agency reviewing client intake notes and call summaries on a laptop with an elderly client and adult daughter in a bright living room, subtle UI elements suggesting CRM software, calm professional atmosphere. Shot on Fujifilm X-T4, aspect ratio 3:2

Apr 1, 2026

The Home Care Agency Owner’s Guide to Choosing a CRM in 2026

Sage Care Editorial

Content & Communications Team

Apr 1, 2026

The Home Care Agency Owner’s Guide to Choosing a CRM in 2026

Sage Care Editorial

Content & Communications Team

Apr 1, 2026

The Home Care Agency Owner’s Guide to Choosing a CRM in 2026

Sage Care Editorial

Content & Communications Team

Friendly home care agency owner on a home visit, holding a tablet that shows a clear intake summary and follow up checklist, speaking with an older adult and their daughter in a cozy living room, calm and professional atmosphere. Shot on Fujifilm X T4, aspect ratio 3:2

Mar 25, 2026

The Home Care Agency Owner's Guide to AI-Powered Intake Software in 2026

Sage Care Editorial

Content & Communications Team

Mar 25, 2026

The Home Care Agency Owner's Guide to AI-Powered Intake Software in 2026

Sage Care Editorial

Content & Communications Team

Mar 25, 2026

The Home Care Agency Owner's Guide to AI-Powered Intake Software in 2026

Sage Care Editorial

Content & Communications Team

A small home care agency office where a compassionate agency owner reviews organized client intake records and call summaries on a laptop and smartphone, with a wall whiteboard showing an intake pipeline and family photos in the background, warm natural light, realistic candid style. Shot on Fujifilm X T4, aspect ratio 3:2

Mar 23, 2026

Does Your Home Care Agency Need a CRM? Here's How to Decide

Sage Care Editorial

Content & Communications Team

Mar 23, 2026

Does Your Home Care Agency Need a CRM? Here's How to Decide

Sage Care Editorial

Content & Communications Team

Mar 23, 2026

Does Your Home Care Agency Need a CRM? Here's How to Decide

Sage Care Editorial

Content & Communications Team

A small home care agency office with one owner operator reviewing client intake notes on a laptop while speaking on the phone, warm natural light, subtle medical decor, calm and professional atmosphere. Shot on Fujifilm X T4, aspect ratio 3:2

Mar 20, 2026

How AI Is Changing the Way Home Care Agencies Show Up in Google Search

Jon Levinson

CEO & Co-Founder, Sage

Mar 20, 2026

How AI Is Changing the Way Home Care Agencies Show Up in Google Search

Jon Levinson

CEO & Co-Founder, Sage

Mar 20, 2026

How AI Is Changing the Way Home Care Agencies Show Up in Google Search

Jon Levinson

CEO & Co-Founder, Sage

A home care agency owner at a small desk reviewing notes from a phone call while an elderly client sits comfortably with a caregiver in the background, conveying both compassionate care and organized operations. Shot on Fujifilm X-T4, aspect ratio 3:2

Mar 18, 2026

What Happens After a Home Care Intake Call and How AI Can Handle It for You

Sage Care Editorial

Content & Communications Team

Mar 18, 2026

What Happens After a Home Care Intake Call and How AI Can Handle It for You

Sage Care Editorial

Content & Communications Team

Mar 18, 2026

What Happens After a Home Care Intake Call and How AI Can Handle It for You

Sage Care Editorial

Content & Communications Team

Home Care Business

An owner operated home care agency office with a small team reviewing client intake notes on a laptop and tablet while a caregiver prepares to visit an older adult at home, warm natural light, modern but modest workspace, Shot on Fujifilm X-T4, aspect ratio 3:2

Apr 9, 2026

What Is a Home Care Agency? (Updated for 2026)

Sage Care Editorial

Content & Communications Team

Owner of a small home care agency reviewing client inquiries on a laptop while a caregiver talks with an older adult in a bright living room, conveying fast, professional follow up and a warm, trustworthy home environment. Shot on Fujifilm X-T4, aspect ratio 3:2

Apr 8, 2026

The True Cost of Slow Intake: What Delayed Follow Up Is Costing Your Agency

Sage Care Editorial

Content & Communications Team

Apr 1, 2026

What Home Care Consumers Actually Want: Insights from 500+ Survey Responses

Jon Levinson

CEO & Co-Founder, Sage

A small home care agency office where a solo owner sits at a cluttered desk covered with sticky notes and printed intake forms, looking at a ringing desk phone, while a nearby monitor shows a spreadsheet titled “Intake Pipeline” with columns labeled “Lead Name,” “Status,” and “Next Step”; natural daylight, documentary style, 3:2.

Apr 2, 2026

5 Signs Your Home Care Agency Needs a Better Intake Process

Sage Care Editorial

Content & Communications Team

A home care agency owner sitting at a small office table with a laptop open to a simple website analytics page. The screen displays a rising line graph labeled “Website Inquiries” and a pie chart showing “Phone Calls,” “Form Fills,” and “Call Back Requests.” The owner is smiling and pointing at the screen with a pen. Indoor daylight, minimal modern office decor, small plant in the corner. Shot on Fujifilm X-T4, aspect ratio 3:2.

Mar 27, 2026

Why 2026 Is the Year Small Home Care Agencies Should Invest in AI

Jon Levinson

CEO & Co-Founder, Sage

Mar 24, 2026

From First Call to First Shift: How to Speed Up Your Home Care Intake Pipeline

Sage Care Editorial

Content & Communications Team

A realistic overhead view of a wooden desk with a coordinator seated in front of it, laptop positioned in front of the person and facing them, and a smartphone to the side, on the table, displaying a missed call notification, a notebook with a simple intake checklist, and a mug of coffee, warm natural lighting, aspect ratio 4:3.

Mar 17, 2026

How Small Home Care Agencies Can Compete With Big Franchises on Lead Response Time

Sage Care Editorial

Content & Communications Team

A small home care agency office with a single owner operator reviewing client notes on a tablet while a caregiver speaks with an older adult and family member in the background, warm natural lighting, modern but modest workspace, calm and professional atmosphere. Shot on Fujifilm X-T4, aspect ratio 3:2

Mar 9, 2026

Home Care Industry Trends in 2026: AI, Workforce Shortages, and What Small Agencies Can Do

Sage Care Editorial

Content & Communications Team

A home care intake coordinator at a crowded desk, surrounded by stacks of paper forms and binders. All papers are mostly blank or with faint, unreadable scribbles to avoid wrong text. On their computer monitor, a clean interface for “Sage Intake” with clearly spelled English headings: “New Inquiry,” “Call Summary,” “Follow Up Tasks.” Realistic office setting, neutral colors, natural light.

Mar 6, 2026

5 Signs Your Home Care Agency Has Outgrown

Jon Levinson

CEO & Co-Founder, Sage

Downloadable Resources

The Home Care Agency Referral Growth Playbook

Unlock the step-by-step guide for creating an effective referral strategy from the ground up.

The Home Care Agency Referral Growth Playbook

Unlock the step-by-step guide for creating an effective referral strategy from the ground up.

The Skilled Nursing Facility Runbook for Beginners

Unlock the proven runbook for turning local SNFs into a reliable referral engine.

The Skilled Nursing Facility Runbook for Beginners

Unlock the proven runbook for turning local SNFs into a reliable referral engine.

Home care resources

Home Care Marketing

What Home Care Families Actually Search For Online (And How to Show Up)

Home Care Marketing on a Budget: 7 Free and Low-Cost Strategies That Actually Work

Why Small Home Care Agencies Are Replacing Spreadsheets With AI Powered Intake Tools

How to Turn Referral Relationships Into a Steady Client Pipeline

Why Your Google Business Profile Is Your Most Valuable Marketing Asset in 2026

How to Measure What’s Really Working in Your Home Care Marketing

How to Turn More Website Visitors Into Home Care Clients

What Families Actually Want When They Call a Home Care Agency for the First Time

5 Simple Ways to Build Trust With Families Before the First Visit

What Home Care Families Actually Search For Online (And How to Show Up)

How to Turn Referral Relationships Into a Steady Client Pipeline

How to Turn More Website Visitors Into Home Care Clients

Home Care Marketing on a Budget: 7 Free and Low-Cost Strategies That Actually Work

Why Your Google Business Profile Is Your Most Valuable Marketing Asset in 2026

What Families Actually Want When They Call a Home Care Agency for the First Time

Why Small Home Care Agencies Are Replacing Spreadsheets With AI Powered Intake Tools

How to Measure What’s Really Working in Your Home Care Marketing

5 Simple Ways to Build Trust With Families Before the First Visit

Home Care Technology

Why HIPAA-Compliant Software Matters More Than Ever for Home Care Agencies

Why HIPAA-Compliant Software Matters More Than Ever for Home Care Agencies

Why HIPAA-Compliant Software Matters More Than Ever for Home Care Agencies

Home Care Agency Software: A Side by Side Guide for Small Operators

Home Care Agency Software: A Side by Side Guide for Small Operators

Home Care Agency Software: A Side by Side Guide for Small Operators

How AI Is Reshaping Home Care Operations Without Replacing the Human Touch

How AI Is Reshaping Home Care Operations Without Replacing the Human Touch

How AI Is Reshaping Home Care Operations Without Replacing the Human Touch

Non-Medical Home Care Software: What to Look For and How to Compare

Non-Medical Home Care Software: What to Look For and How to Compare

Non-Medical Home Care Software: What to Look For and How to Compare

The Home Care Agency Owner’s Guide to Choosing a CRM in 2026

The Home Care Agency Owner’s Guide to Choosing a CRM in 2026

The Home Care Agency Owner’s Guide to Choosing a CRM in 2026

The Home Care Agency Owner's Guide to AI-Powered Intake Software in 2026

The Home Care Agency Owner's Guide to AI-Powered Intake Software in 2026

The Home Care Agency Owner's Guide to AI-Powered Intake Software in 2026

Does Your Home Care Agency Need a CRM? Here's How to Decide

Does Your Home Care Agency Need a CRM? Here's How to Decide

Does Your Home Care Agency Need a CRM? Here's How to Decide

How AI Is Changing the Way Home Care Agencies Show Up in Google Search

How AI Is Changing the Way Home Care Agencies Show Up in Google Search

How AI Is Changing the Way Home Care Agencies Show Up in Google Search

What Happens After a Home Care Intake Call and How AI Can Handle It for You

What Happens After a Home Care Intake Call and How AI Can Handle It for You

What Happens After a Home Care Intake Call and How AI Can Handle It for You

Home Care Business

What Is a Home Care Agency? (Updated for 2026)

The True Cost of Slow Intake: What Delayed Follow Up Is Costing Your Agency

What Home Care Consumers Actually Want: Insights from 500+ Survey Responses

5 Signs Your Home Care Agency Needs a Better Intake Process

Why 2026 Is the Year Small Home Care Agencies Should Invest in AI

From First Call to First Shift: How to Speed Up Your Home Care Intake Pipeline

How Small Home Care Agencies Can Compete With Big Franchises on Lead Response Time

Home Care Industry Trends in 2026: AI, Workforce Shortages, and What Small Agencies Can Do ￼

5 Signs Your Home Care Agency Has Outgrown

Downloadable Resources

The Home Care Agency Referral Growth Playbook

The Home Care Agency Referral Growth Playbook

The Skilled Nursing Facility Runbook for Beginners

The Skilled Nursing Facility Runbook for Beginners

Home Care Industry Trends in 2026: AI, Workforce Shortages, and What Small Agencies Can Do