Home care resources

From AI innovation in home care, to back-office operations and marketing, stay ahead of the curve with Sage's home care agency resources.

Home Care Marketing

Owner operated home care agency office, single agency owner on phone taking notes while reviewing client intake forms on a laptop, warm natural light, subtle medical decor, calm and professional atmosphere. Shot on Fujifilm X-T4, aspect ratio 3:2

Apr 23, 2026

Home Care Marketing Without a Marketing Team: A Realistic Guide for Solo Operators

Sage Care Editorial

Content & Communications Team

A warm, professional moment inside a hospital corridor: a home care agency coordinator in business casual attire shaking hands with a hospital discharge planner in scrubs, both smiling, with a clipboard and patient folder visible. Natural window light, soft clinical environment in the background, shallow depth of field. Shot on Fujifilm X-T4, aspect ratio 3:2.

Apr 6, 2026

How to Turn Referral Relationships Into a Steady Client Pipeline

Jon Levinson

CEO & Co-Founder, Sage

A home care agency owner in her early 40s sitting at a tidy desk in a small office, reviewing her phone with a warm, focused expression. A laptop is open nearby showing a map and business listing interface. Natural window light fills the room. A few family photos and a small plant are visible in the background, suggesting a personal, community-rooted business. Shot on Fujifilm X-T4, aspect ratio 3:2.

Mar 13, 2026

Why Your Google Business Profile Is Your Most Valuable Marketing Asset in 2026

Jon Levinson

CEO & Co-Founder, Sage

Owner operated home care agency office, care coordinator on the phone with a family while reviewing a client intake plan on a laptop, caregiver and older adult smiling in the background living room, warm natural light, welcoming professional atmosphere. Shot on Fujifilm X T4, aspect ratio 3:2

Apr 20, 2026

How to Write a Google Business Profile That Gets Home Care Leads

Sage Care Editorial

Content & Communications Team

A middle aged woman in her early 50s sitting on a living room sofa, holding a smartphone to her ear while looking at a laptop open to a home care agency website on the coffee table. She looks slightly anxious but relieved, as if finally reaching out for help. In the blurred background, her elderly mother rests on a recliner with a blanket. Soft warm lighting, calm and reassuring mood. Shot on Fujifilm X-T4, aspect ratio 3:2.

Mar 26, 2026

How to Turn More Website Visitors Into Home Care Clients

Sage Care Editorial

Content & Communications Team

Family and care professional reviewing papwerwork at a kitchen table

Mar 12, 2026

What Families Actually Want When They Call a Home Care Agency for the First Time

Sage Care Editorial

Content & Communications Team

An adult daughter at a kitchen table, laptop open to a home care website, worried but hopeful as she talks on the phone with a compassionate home care agency owner, soft natural light, subtle medical and home items in the background. Shot on Fujifilm X-T4, aspect ratio 3:2

Apr 13, 2026

What Home Care Families Actually Search For Online (And How to Show Up)

Jon Levinson

CEO & Co-Founder, Sage

A home care coordinator, a woman in her 50s, sitting at a laptop reviewing a draft email on screen. She holds a pen and looks thoughtful but relaxed, as if checking work rather than creating it from scratch. A printed care plan sits beside the keyboard. Bright, professional office environment with soft natural light. Shot on Fujifilm X-T4, aspect ratio 3:2.

Mar 19, 2026

Home Care Marketing on a Budget: 7 Free and Low-Cost Strategies That Actually Work

Sage Care Editorial

Content & Communications Team

A diverse professional team in a modern office, gathered around a conference table while a woman points to a large digital dashboard displaying client profiles and data analytics.

Feb 25, 2026

Why Small Home Care Agencies Are Replacing Spreadsheets With AI Powered Intake Tools

Sage Care Editorial

Content & Communications Team

Apr 23, 2026

Home Care Marketing Without a Marketing Team: A Realistic Guide for Solo Operators

Sage Care Editorial

Content & Communications Team

Apr 20, 2026

How to Write a Google Business Profile That Gets Home Care Leads

Sage Care Editorial

Content & Communications Team

Apr 13, 2026

What Home Care Families Actually Search For Online (And How to Show Up)

Jon Levinson

CEO & Co-Founder, Sage

Apr 6, 2026

How to Turn Referral Relationships Into a Steady Client Pipeline

Jon Levinson

CEO & Co-Founder, Sage

Mar 26, 2026

How to Turn More Website Visitors Into Home Care Clients

Sage Care Editorial

Content & Communications Team

Mar 19, 2026

Home Care Marketing on a Budget: 7 Free and Low-Cost Strategies That Actually Work

Sage Care Editorial

Content & Communications Team

Mar 13, 2026

Why Your Google Business Profile Is Your Most Valuable Marketing Asset in 2026

Jon Levinson

CEO & Co-Founder, Sage

Mar 12, 2026

What Families Actually Want When They Call a Home Care Agency for the First Time

Sage Care Editorial

Content & Communications Team

Feb 25, 2026

Why Small Home Care Agencies Are Replacing Spreadsheets With AI Powered Intake Tools

Sage Care Editorial

Content & Communications Team

Home Care Technology

A small home care agency office with a compassionate owner reviewing client intake notes on a laptop showing a modern dashboard, while a caregiver speaks with a family member by phone nearby, papers and an old spreadsheet printout pushed aside on the desk. Warm natural light, realistic colors. Shot on Fujifilm X-T4, aspect ratio 3:2

Apr 21, 2026

Why the Best Home Care Agencies Are Ditching Spreadsheets for AI

Sage Care Editorial

Content & Communications Team

Apr 21, 2026

Why the Best Home Care Agencies Are Ditching Spreadsheets for AI

Sage Care Editorial

Content & Communications Team

Apr 21, 2026

Why the Best Home Care Agencies Are Ditching Spreadsheets for AI

Sage Care Editorial

Content & Communications Team

A small home care agency owner young adult at a desk reviewing client intake notes on a laptop, with a caregiver and elderly client visible in the background, conveying organization and professionalism in a modern office and home setting. Shot on Fujifilm X-T4, aspect ratio 3:2

Apr 16, 2026

CRM vs. AMS: Which Does Your Home Care Agency Actually Need?

Jon Levinson

CEO & Co-Founder, Sage

Apr 16, 2026

CRM vs. AMS: Which Does Your Home Care Agency Actually Need?

Jon Levinson

CEO & Co-Founder, Sage

Apr 16, 2026

CRM vs. AMS: Which Does Your Home Care Agency Actually Need?

Jon Levinson

CEO & Co-Founder, Sage

Daytime photo of a small home care agency office, owner and coordinator sitting at a shared desk, both looking at a laptop showing a client intake screen, coffee mugs and notepads on the table, natural window light, candid documentary style, 3:2.

Apr 14, 2026

Why HIPAA-Compliant Software Matters More Than Ever for Home Care Agencies

Sage Care Editorial

Content & Communications Team

Apr 14, 2026

Why HIPAA-Compliant Software Matters More Than Ever for Home Care Agencies

Sage Care Editorial

Content & Communications Team

Apr 14, 2026

Why HIPAA-Compliant Software Matters More Than Ever for Home Care Agencies

Sage Care Editorial

Content & Communications Team

A small home care agency office with one owner operator and one coordinator reviewing client intake notes on a laptop and smartphone, while a caregiver heads out the door to visit a client, warm natural light, modern but modest workspace, diverse team, subtle healthcare details in the background. Shot on Fujifilm X T4, aspect ratio 3:2

Apr 10, 2026

Home Care Agency Software: A Side by Side Guide for Small Operators

Sage Care Editorial

Content & Communications Team

Apr 10, 2026

Home Care Agency Software: A Side by Side Guide for Small Operators

Sage Care Editorial

Content & Communications Team

Apr 10, 2026

Home Care Agency Software: A Side by Side Guide for Small Operators

Sage Care Editorial

Content & Communications Team

A home care agency coordinator seated at a bright, organized desk reviewing documents on a tablet, with a warm and attentive expression. A senior client and adult family member are visible in soft focus in the background, suggesting a recent home visit. Natural afternoon light through a window, clean and professional environment. Shot on Fujifilm X-T4, aspect ratio 3:2.

Apr 7, 2026

How AI Is Reshaping Home Care Operations Without Replacing the Human Touch

Sage Care Editorial

Content & Communications Team

Apr 7, 2026

How AI Is Reshaping Home Care Operations Without Replacing the Human Touch

Sage Care Editorial

Content & Communications Team

Apr 7, 2026

How AI Is Reshaping Home Care Operations Without Replacing the Human Touch

Sage Care Editorial

Content & Communications Team

A realistic photo of a home care agency owner sitting at a clean desk, reviewing software on a laptop screen. A notebook with handwritten comparison notes sits beside the laptop. Warm natural light from a nearby window. The setting feels like a small professional home office. Shot on Fujifilm X-T4, aspect ratio 3:2.

Apr 3, 2026

Non-Medical Home Care Software: What to Look For and How to Compare

Sage Care Editorial

Content & Communications Team

Apr 3, 2026

Non-Medical Home Care Software: What to Look For and How to Compare

Sage Care Editorial

Content & Communications Team

Apr 3, 2026

Non-Medical Home Care Software: What to Look For and How to Compare

Sage Care Editorial

Content & Communications Team

Owner of a small home care agency reviewing client intake notes and call summaries on a laptop with an elderly client and adult daughter in a bright living room, subtle UI elements suggesting CRM software, calm professional atmosphere. Shot on Fujifilm X-T4, aspect ratio 3:2

Apr 1, 2026

The Home Care Agency Owner’s Guide to Choosing a CRM in 2026

Sage Care Editorial

Content & Communications Team

Apr 1, 2026

The Home Care Agency Owner’s Guide to Choosing a CRM in 2026

Sage Care Editorial

Content & Communications Team

Apr 1, 2026

The Home Care Agency Owner’s Guide to Choosing a CRM in 2026

Sage Care Editorial

Content & Communications Team

Friendly home care agency owner on a home visit, holding a tablet that shows a clear intake summary and follow up checklist, speaking with an older adult and their daughter in a cozy living room, calm and professional atmosphere. Shot on Fujifilm X T4, aspect ratio 3:2

Mar 25, 2026

The Home Care Agency Owner's Guide to AI-Powered Intake Software in 2026

Sage Care Editorial

Content & Communications Team

Mar 25, 2026

The Home Care Agency Owner's Guide to AI-Powered Intake Software in 2026

Sage Care Editorial

Content & Communications Team

Mar 25, 2026

The Home Care Agency Owner's Guide to AI-Powered Intake Software in 2026

Sage Care Editorial

Content & Communications Team

A small home care agency office where a compassionate agency owner reviews organized client intake records and call summaries on a laptop and smartphone, with a wall whiteboard showing an intake pipeline and family photos in the background, warm natural light, realistic candid style. Shot on Fujifilm X T4, aspect ratio 3:2

Mar 23, 2026

Does Your Home Care Agency Need a CRM? Here's How to Decide

Sage Care Editorial

Content & Communications Team

Mar 23, 2026

Does Your Home Care Agency Need a CRM? Here's How to Decide

Sage Care Editorial

Content & Communications Team

Mar 23, 2026

Does Your Home Care Agency Need a CRM? Here's How to Decide

Sage Care Editorial

Content & Communications Team

Home Care Business

Owner operated home care agency office, one person on the phone with a family while reviewing organized intake metrics on a laptop screen, warm natural light, clean modern but modest workspace, subtle charts and numbers visible on screen, calm and focused atmosphere. Shot on Fujifilm X-T4, aspect ratio 3:2

Apr 22, 2026

KPIs in Home Care - Updated Metrics and Benchmarks for 2026

Sage Care Editorial

Content & Communications Team

A young lady owner of a small home care agency at a desk, reviewing client intake notes on a laptop, with a caregiver and an elderly client visible in the background, conveying organisation and professionalism in a modern office and home setting. Shot on Fujifilm X-T4, aspect ratio 3:2

Apr 17, 2026

Home Care Technology in 2026: What Small Agencies Need to Know

Sage Care Editorial

Content & Communications Team

A home care agency owner reviewing documents on a laptop at a clean office desk, with a lock icon subtly visible on the screen and printed client folders neatly organized nearby. Professional, calm atmosphere with warm natural lighting. No faces shown on screen. Shot on Fujifilm X-T4, aspect ratio 3:2. and the laptop should face her

Apr 15, 2026

From Assessment to Care Plan: How to Document In Home Visits Without the Paperwork

Sage Care Editorial

Content & Communications Team

An owner operated home care agency office with a small team reviewing client intake notes on a laptop and tablet while a caregiver prepares to visit an older adult at home, warm natural light, modern but modest workspace, Shot on Fujifilm X-T4, aspect ratio 3:2

Apr 9, 2026

What Is a Home Care Agency? (Updated for 2026)

Sage Care Editorial

Content & Communications Team

Owner of a small home care agency reviewing client inquiries on a laptop while a caregiver talks with an older adult in a bright living room, conveying fast, professional follow up and a warm, trustworthy home environment. Shot on Fujifilm X-T4, aspect ratio 3:2

Apr 8, 2026

The True Cost of Slow Intake: What Delayed Follow Up Is Costing Your Agency

Sage Care Editorial

Content & Communications Team

Apr 1, 2026

What Home Care Consumers Actually Want: Insights from 500+ Survey Responses

Jon Levinson

CEO & Co-Founder, Sage

A small home care agency office where a solo owner sits at a cluttered desk covered with sticky notes and printed intake forms, looking at a ringing desk phone, while a nearby monitor shows a spreadsheet titled “Intake Pipeline” with columns labeled “Lead Name,” “Status,” and “Next Step”; natural daylight, documentary style, 3:2.

Apr 2, 2026

5 Signs Your Home Care Agency Needs a Better Intake Process

Sage Care Editorial

Content & Communications Team

A home care agency owner sitting at a small office table with a laptop open to a simple website analytics page. The screen displays a rising line graph labeled “Website Inquiries” and a pie chart showing “Phone Calls,” “Form Fills,” and “Call Back Requests.” The owner is smiling and pointing at the screen with a pen. Indoor daylight, minimal modern office decor, small plant in the corner. Shot on Fujifilm X-T4, aspect ratio 3:2.

Mar 27, 2026

Why 2026 Is the Year Small Home Care Agencies Should Invest in AI

Jon Levinson

CEO & Co-Founder, Sage

Mar 24, 2026

From First Call to First Shift: How to Speed Up Your Home Care Intake Pipeline

Sage Care Editorial

Content & Communications Team

Downloadable Resources

The Home Care Agency Referral Growth Playbook

Unlock the step-by-step guide for creating an effective referral strategy from the ground up.

The Home Care Agency Referral Growth Playbook

Unlock the step-by-step guide for creating an effective referral strategy from the ground up.

The Skilled Nursing Facility Runbook for Beginners

Unlock the proven runbook for turning local SNFs into a reliable referral engine.

The Skilled Nursing Facility Runbook for Beginners

Unlock the proven runbook for turning local SNFs into a reliable referral engine.