Home care resources

From AI innovation in home care, to back-office operations and marketing, stay ahead of the curve with Sage's home care agency resources.

Home Care Marketing

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A home care agency owner in her early 40s sitting at a tidy desk in a small office, reviewing her phone with a warm, focused expression. A laptop is open nearby showing a map and business listing interface. Natural window light fills the room. A few family photos and a small plant are visible in the background, suggesting a personal, community-rooted business. Shot on Fujifilm X-T4, aspect ratio 3:2.

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Mar 13, 2026

Why Your Google Business Profile Is Your Most Valuable Marketing Asset in 2026

Jon Levinson, CEO at Sage - a home care software for improving business operations in home care scheduling

Jon Levinson

CEO & Co-Founder, Sage

Family and care professional reviewing papwerwork at a kitchen table

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Mar 12, 2026

What Families Actually Want When They Call a Home Care Agency for the First Time

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Sage Editorial

Content & Communications Team

A diverse professional team in a modern office, gathered around a conference table while a woman points to a large digital dashboard displaying client profiles and data analytics.

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Feb 25, 2026

Why Small Home Care Agencies Are Replacing Spreadsheets With AI Powered Intake Tools

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Sage Editorial

Content & Communications Team

Home care agency owner reviewing intake notes on a laptop while caregiver supports an older adult in a bright living room.

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Feb 24, 2026

How to Measure What’s Really Working in Your Home Care Marketing

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Sage Editorial

Content & Communications Team

A home care agency owner in her 40s speaking on the phone in a calm, bright office while reviewing a family intake form on her laptop, looking focused and reassuring, symbolizing building trust with families before the first visit.

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Feb 20, 2026

5 Simple Ways to Build Trust With Families Before the First Visit

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Sage Editorial

Content & Communications Team

A professional woman in her 40s wearing a headset and grey blazer, calmly typing on a laptop in a bright, organized office with sticky notes on the wall and natural light from a window.

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Feb 17, 2026

How to Market Your Home Care Business When You’re Busy Running It

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Sage Editorial

Content & Communications Team

A diverse home care agency leadership team in their 40s and 50s gathered around a conference table, reviewing marketing performance charts on a laptop and discussing new outreach ideas, in a bright modern office.

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Feb 10, 2026

Hidden Home Care Marketing Channels To Attract More Private Pay Clients

Lowrie Hilladakis, Head of Growth at Sage - a home care software for improving business operations in home care scheduling

Lowrie Hilladakis

Head of Growth, Sage

an elderly lady doing chair yoga in an assisted living facility.

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Jan 8, 2026

100 Activity Ideas for Home Care Agencies to Host at Assisted Living Communities

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Sage Editorial

Content & Communications Team

a home care agency marketer, female, 30s, in a green blazer, talking on her cell phone and smiling leaving a hospital

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Jan 6, 2025

Do You Need a Home Care Marketing Agency? ROI, Red Flags, and Better Alternatives

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Sage Editorial

Content & Communications Team

Home Care Technology

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a home care agency owner at a desk reviewing client notes on a tablet while speaking on the phone in a softly lit home office.

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Mar 11, 2026

What to Look for in a Home Care CRM: A Buyer’s Guide for Small Agencies 

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Sage Editorial

Content & Communications Team

a home care agency owner at a desk reviewing client notes on a tablet while speaking on the phone in a softly lit home office.

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Mar 11, 2026

What to Look for in a Home Care CRM: A Buyer’s Guide for Small Agencies 

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Sage Editorial

Content & Communications Team

a home care agency owner at a desk reviewing client notes on a tablet while speaking on the phone in a softly lit home office.

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Mar 11, 2026

What to Look for in a Home Care CRM: A Buyer’s Guide for Small Agencies 

Sage logo

Sage Editorial

Content & Communications Team

Hero image prompt A solo home care agency owner at a small desk, calmly reviewing client notes on a tablet while speaking on the phone, with soft natural light in a modest home office, subtle branding elements suggesting professionalism and warmth. Shot on Fujifilm X T4, aspect ratio 3:2

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Mar 10, 2026

How to Streamline Home Care Intake When You Are a Team of One 

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Sage Editorial

Content & Communications Team

Hero image prompt A solo home care agency owner at a small desk, calmly reviewing client notes on a tablet while speaking on the phone, with soft natural light in a modest home office, subtle branding elements suggesting professionalism and warmth. Shot on Fujifilm X T4, aspect ratio 3:2

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Mar 10, 2026

How to Streamline Home Care Intake When You Are a Team of One 

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Sage Editorial

Content & Communications Team

Hero image prompt A solo home care agency owner at a small desk, calmly reviewing client notes on a tablet while speaking on the phone, with soft natural light in a modest home office, subtle branding elements suggesting professionalism and warmth. Shot on Fujifilm X T4, aspect ratio 3:2

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Mar 10, 2026

How to Streamline Home Care Intake When You Are a Team of One 

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Sage Editorial

Content & Communications Team

Care coordinator in a small home care office reviewing client intake and call logs on a tablet, while a caregiver warmly holds an elderly woman’s hands in the softly lit background.

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Mar 2, 2026

Stop Losing Leads to Paperwork: How Intake Automation Changes the Game for Home Care 

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Sage Editorial

Content & Communications Team

Care coordinator in a small home care office reviewing client intake and call logs on a tablet, while a caregiver warmly holds an elderly woman’s hands in the softly lit background.

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Mar 2, 2026

Stop Losing Leads to Paperwork: How Intake Automation Changes the Game for Home Care 

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Sage Editorial

Content & Communications Team

Care coordinator in a small home care office reviewing client intake and call logs on a tablet, while a caregiver warmly holds an elderly woman’s hands in the softly lit background.

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Mar 2, 2026

Stop Losing Leads to Paperwork: How Intake Automation Changes the Game for Home Care 

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Sage Editorial

Content & Communications Team

Alt text: A home care agency owner sits at a wooden desk in a sunlit office, focused on a laptop screen displaying organized call summaries, with a smartphone and notepad nearby.

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Feb 26, 2026

HIPAA Compliance and AI: What Home Care Agencies Need to Know About Intake Automation

Jon Levinson, CEO at Sage - a home care software for improving business operations in home care scheduling

Jon Levinson

CEO & Co-Founder, Sage

Alt text: A home care agency owner sits at a wooden desk in a sunlit office, focused on a laptop screen displaying organized call summaries, with a smartphone and notepad nearby.

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Feb 26, 2026

HIPAA Compliance and AI: What Home Care Agencies Need to Know About Intake Automation

Jon Levinson, CEO at Sage - a home care software for improving business operations in home care scheduling

Jon Levinson

CEO & Co-Founder, Sage

Alt text: A home care agency owner sits at a wooden desk in a sunlit office, focused on a laptop screen displaying organized call summaries, with a smartphone and notepad nearby.

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Feb 26, 2026

HIPAA Compliance and AI: What Home Care Agencies Need to Know About Intake Automation

Jon Levinson, CEO at Sage - a home care software for improving business operations in home care scheduling

Jon Levinson

CEO & Co-Founder, Sage

A home care agency owner at a small desk reviewing client intake notes on a tablet while speaking warmly on the phone, soft natural light, organized paperwork, modest modern office, feeling of efficiency and compassion, realistic documentary style

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Feb 23, 2026

How AI Intake Automation Helps Home Care Agencies Convert More Leads

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Sage Editorial

Content & Communications Team

A home care agency owner at a small desk reviewing client intake notes on a tablet while speaking warmly on the phone, soft natural light, organized paperwork, modest modern office, feeling of efficiency and compassion, realistic documentary style

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Feb 23, 2026

How AI Intake Automation Helps Home Care Agencies Convert More Leads

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Sage Editorial

Content & Communications Team

A home care agency owner at a small desk reviewing client intake notes on a tablet while speaking warmly on the phone, soft natural light, organized paperwork, modest modern office, feeling of efficiency and compassion, realistic documentary style

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Feb 23, 2026

How AI Intake Automation Helps Home Care Agencies Convert More Leads

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Sage Editorial

Content & Communications Team

A receptionist at a bright home care agency desk smiles at a large wall-mounted monitor displaying organized, colorful AI call summary cards against a vibrant, multi-colored backdrop.

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Feb 16, 2026

From Sticky Notes to Structured Data: Using AI Call Summaries to Improve Client Acquisition

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Sage Editorial

Content & Communications Team

A receptionist at a bright home care agency desk smiles at a large wall-mounted monitor displaying organized, colorful AI call summary cards against a vibrant, multi-colored backdrop.

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Feb 16, 2026

From Sticky Notes to Structured Data: Using AI Call Summaries to Improve Client Acquisition

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Sage Editorial

Content & Communications Team

A receptionist at a bright home care agency desk smiles at a large wall-mounted monitor displaying organized, colorful AI call summary cards against a vibrant, multi-colored backdrop.

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Feb 16, 2026

From Sticky Notes to Structured Data: Using AI Call Summaries to Improve Client Acquisition

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Sage Editorial

Content & Communications Team

A middle-aged woman sits at a kitchen table, looking frustrated while on a phone call, while a calm AI interface on her laptop helps her navigate the situation.

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Feb 14, 2026

7 Everyday Tasks a Home Care AI Receptionist Can Handle Better Than Your Phone Tree

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Sage Editorial

Content & Communications Team

A middle-aged woman sits at a kitchen table, looking frustrated while on a phone call, while a calm AI interface on her laptop helps her navigate the situation.

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Feb 14, 2026

7 Everyday Tasks a Home Care AI Receptionist Can Handle Better Than Your Phone Tree

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Sage Editorial

Content & Communications Team

A middle-aged woman sits at a kitchen table, looking frustrated while on a phone call, while a calm AI interface on her laptop helps her navigate the situation.

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Feb 14, 2026

7 Everyday Tasks a Home Care AI Receptionist Can Handle Better Than Your Phone Tree

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Sage Editorial

Content & Communications Team

A home care agency owner reviews an AI receptionist dashboard on her laptop while a caregiver and elderly client talk in the blurred background.

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Feb 12, 2026

How Small Home Care Businesses Are Using AI Receptionists to Look Big and Stay Personal

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Sage Editorial

Content & Communications Team

A home care agency owner reviews an AI receptionist dashboard on her laptop while a caregiver and elderly client talk in the blurred background.

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Feb 12, 2026

How Small Home Care Businesses Are Using AI Receptionists to Look Big and Stay Personal

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Sage Editorial

Content & Communications Team

A home care agency owner reviews an AI receptionist dashboard on her laptop while a caregiver and elderly client talk in the blurred background.

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Feb 12, 2026

How Small Home Care Businesses Are Using AI Receptionists to Look Big and Stay Personal

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Sage Editorial

Content & Communications Team

Profile view of a woman in an office looking at a laptop screen with data charts. An office phone and folders sit on the desk. A wall calendar is visible in the background. Soft, warm lighting.

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Feb 9, 2026

Offshore Virtual Assistant vs AI Receptionist for Home Care Agencies

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Sage Editorial

Content & Communications Team

Profile view of a woman in an office looking at a laptop screen with data charts. An office phone and folders sit on the desk. A wall calendar is visible in the background. Soft, warm lighting.

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Feb 9, 2026

Offshore Virtual Assistant vs AI Receptionist for Home Care Agencies

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Sage Editorial

Content & Communications Team

Profile view of a woman in an office looking at a laptop screen with data charts. An office phone and folders sit on the desk. A wall calendar is visible in the background. Soft, warm lighting.

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Feb 9, 2026

Offshore Virtual Assistant vs AI Receptionist for Home Care Agencies

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Sage Editorial

Content & Communications Team

Home Care Business

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A small home care agency office with a single owner operator reviewing client notes on a tablet while a caregiver speaks with an older adult and family member in the background, warm natural lighting, modern but modest workspace, calm and professional atmosphere. Shot on Fujifilm X-T4, aspect ratio 3:2

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Mar 9, 2026

Home Care Industry Trends in 2026: AI, Workforce Shortages, and What Small Agencies Can Do 

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Sage Editorial

Content & Communications Team

A home care intake coordinator at a crowded desk, surrounded by stacks of paper forms and binders. All papers are mostly blank or with faint, unreadable scribbles to avoid wrong text. On their computer monitor, a clean interface for “Sage Intake” with clearly spelled English headings: “New Inquiry,” “Call Summary,” “Follow Up Tasks.” Realistic office setting, neutral colors, natural light.

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Mar 6, 2026

5 Signs Your Home Care Agency Has Outgrown

Jon Levinson, CEO at Sage - a home care software for improving business operations in home care scheduling

Jon Levinson

CEO & Co-Founder, Sage

A stressed home care agency owner at a small desk, juggling ringing phones and paperwork, while a missed call notification appears on a smartphone on table. Warm, realistic lighting in a modest office that reflects a growing home care business. Shot on Fujifilm X T4, aspect ratio 3:2

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Mar 5, 2026

The Real Cost of Missed Calls for Small Home Care Agencies: Data, Math, and What to Do About It

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Sage Editorial

Content & Communications Team

A close‑up of a laptop screen on a neat desk, showing a scheduling page with a clear heading that says “Schedule a Demo” and a simple calendar with available time slots. A person’s hand is reaching toward the trackpad as if about to confirm a time. A small notepad nearby has “Improve intake workflow” written clearly. Bright, inviting lighting, professional but friendly style photograph, aspect ratio 3:2.

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Mar 4, 2026

How AI Post-Call Summaries Are Saving Home Care Agencies Hours Each Week

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Sage Editorial

Content & Communications Team

1. A friendly home care agency office with a caregiver on the phone, a laptop screen showing an organized intake dashboard with clear labels like “New Inquiry” and “Care Plan,” neat paperwork on the desk, warm lighting, professional atmosphere.

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Mar 9, 2026

The 7 Administrative Tasks Slowing Down Your Home Care Intake Process

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Sage Editorial

Content & Communications Team

A home care aide sitting with an elderly patient in a living room, looking frustrated at a laptop

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Mar 9, 2026

When Technology Fails, Care Suffers: The IT Risks Facing Home-Based Care Companies

Brendan Duebner

President, IT Total Care

Adult daughter at a kitchen table reviewing home care brochures and a laptop while speaking with a calm home care agency owner on the phone, warm natural light, diverse family representation, realistic documentary style. Shot on Fujifilm X T4, aspect ratio 3:2

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Feb 27, 2026

The New Buyer’s Journey in Home Care: What Families Expect Today

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Sage Editorial

Content & Communications Team

A diverse group of office professionals in their 30s to 50s working calmly in a bright, modern office. A wall-mounted monitor displays an incoming call being handled by an AI receptionist, allowing the team to remain focused on their tasks in a relaxed, professional atmosphere.

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Feb 18, 2026

How an AI Receptionist Protects Your Office Staff From Burnout

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Sage Editorial

Content & Communications Team

A concerned home care agency owner looks at a ringing office phone and laptop showing multiple missed call alerts in a small modern office.

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Feb 13, 2026

The Hidden Cost of Missed Calls in Home Care

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Sage Editorial

Content & Communications Team

Downloadable Resources

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The Home Care Agency Referral Growth Playbook

Unlock the step-by-step guide for creating an effective referral strategy from the ground up.

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The Home Care Agency Referral Growth Playbook

Unlock the step-by-step guide for creating an effective referral strategy from the ground up.

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The Skilled Nursing Facility Runbook for Beginners

Unlock the proven runbook for turning local SNFs into a reliable referral engine.

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The Skilled Nursing Facility Runbook for Beginners

Unlock the proven runbook for turning local SNFs into a reliable referral engine.